Owais Afaq

Owais Afaq

Helping people get unstuck.

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How can people and digital entities build together naturally?

I’m working on the friction between an idea and software in production. How we express what we want, see it take shape, and bring our judgment and taste into the process.

Most of my attention goes into the architecture: breaking work down, giving agents the context they need, and making collaboration feel natural for the people involved.

Explore Expertism

A few pieces of the story

Building a business / Optimyse

From building software to building a company

At its peak, Optimyse reached around €2 million in annual revenue with a team of 50. Building companies across two continents has meant working on the business, the technology, and the people behind both.

Companies I’ve built

From the archive / TechCrunch · 2016

Can AI dominate the web industry and other domains?

A question I was writing about in 2016. An earlier piece of an interest that still shapes what I build today. I’ve kept exploring it through building companies and helping teams put AI into practice.

Read on TechCrunch

There’s more to understand.

People, philosophy, places, and the questions that stay with me. A few of the experiences I’ve made time for along the way.

Interests & Experiences

A longer conversation

“Owais has worked closely with us since 2019. He understands our business and our people, which makes his technical advice practical. He has helped us grow our development team, navigate a change in technical leadership, and build our AI capabilities. He’s someone we can turn to when we need to make sense of new technology and decide what actually matters for TalentAdore.”

Saku Valkama
Saku Valkama CEO & Co-founder, TalentAdore